Magali is a multidisciplinary
creative director.
CREATIVE DIRECTION | STYLING | CREATIVE STRATEGY | FUTURE INSIGHTS
She has worked on a diverse range of projects, including fashion design and production, consulting, styling, photoshoot and event art direction, as well as trend forecasting.
Her expertise extends to in-depth market research and analysis, creative strategy,
and providing future insights.
Expertises
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An experienced creative director specialising in creating impactful visual concepts for fashion and experiential events. Proficient in crafting cohesive brand narratives and immersive experiences, blending storytelling with innovative design to engage audiences across diverse mediums and platforms.
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Skilled in anticipating fashion, beauty, and lifestyle trends, translating insights into creative concepts that align with brand vision and resonate with target audiences.
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Expertise in blending market insights, consumer trends, and innovative concepts. Experienced in leading cross-functional teams to deliver cohesive, engaging narratives across multiple platforms, ensuring both creativity and consistency.
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Creating cohesive and visually compelling styles across fashion, events, and interior design. Skilled in curating elements such as color palettes, materials, and layouts to align with aesthetic goals, brand identities, and target audiences.
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Shaping and directing brand identities. Comprehensive experience in managing visual style, color palettes, and storytelling to align with brand goals and market positioning.
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Working with Magali has always been a real pleasure. What I value most is her transparency and the close relationship she builds with her partners, creating a level of trust that makes collaboration both efficient and enjoyable. Magali is consistently invested in understanding the true objectives behind a project. She combines strategic thinking with remarkable proactivity, always bringing solutions quickly and anticipating challenges before they become issues. In a market as demanding and fast-paced as China, this ability is particularly valuable. Creatively, her work is always precise, contemporary and highly relevant. She has a strong sense of what feels current without chasing trends, and consistently delivers ideas that are both elegant and impactful. Magali combines creative excellence with executional rigor, a rare balance that makes her a trusted partner on ambitious projects.
— MORGAN A. | MAZARINE APAC
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Her complementary skills allow her to cover the full process of creation: Analysis and translation of K trends and moods of the season, creation of mood boards, color harmonies and selection of fabrics, details and trims, development of fashion campaign and fashion shows: from casting to final events. Her high sense of esthetic, her curiosity of what is happening around the globe in a 360degree sense always brings novelty, update and added value to her work.
— MASSIMO C. | PECLERS CHINA
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I particularly appreciated her open-minded approach to exploring new ideas when presented with unexpected challenges. She also has an infectious sense of curiosity regarding creativity. As an Artistic Director, Magali proved to have a captivating storytelling ability that could inspire both clients and colleagues, helping them see new creative paths for their projects.
— NICK W. | YYO COMMUNICATIONS
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As Creative Director, Magali demonstrated a unique ability to translate abstract concepts into innovative, visually stunning campaigns that consistently exceeded expectations. She has an extraordinary talent for identifying emerging trends and pushing boundaries while maintaining a strategic focus on brand identity and audience engagement.
— STEPHANIE H. | THE CONSULTANCY COLLECTIVE
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Magali is extremely skilled in all area related to fashion and design. She has a very strong work ethic. She is extremely organised and reliable. She can work independently and is able to follow through to ensure that the job gets done.
— RICCARDO G. | PANTONE COLORWEAR
