Peclers Paris has developed a proprietary methodology: Archestyles®. From universal and timeless archetypes to aspirational and anticipatory identities, Archestyles® evolve with time, the seasons, fashions and culture, reflecting the psychology of your consumer and the emergence of new lifestyles. Peclers is a trend consulting agency founded in Paris in 1970, joined WPP in 2003.

As a Trends & Insights Creative at Peclers Paris, I specialised in understanding consumer trends, conducting market analysis, and anticipating and interpreting trends to guide innovative creative strategies for future-focused brand development.
As a stylist, I was creating seasonal stories that included key colors, silhouettes, and ingredients, bringing concepts to life and aligning them with market demands and brand visions.

Since then, I have consistently applied these principles across all my projects. My approach is defined by a commitment to forward-thinking innovation, fostering creativity, and crafting creative strategies. 

Agency Peclers Paris | Creative Strategy | Future Insights | Market Survey | Style Strategy | Artistic Innovaton